Coated calcium carbonate (CCC) is regular calcium carbonate treated with a surface coating, usually a fatty acid like stearic acid, to make it water-resistant (hydrophobic) and improve its compatibility with polymers and binders, enhancing dispersion, flow, and mechanical properties in plastics, paints, paper, rubber, and cosmetics, while also acting as a cost-effective filler

Natural calcium carbonate

Natural calcium carbonate CaCO3 is a common mineral found in rocks like limestone, chalk, and marble, and in organic shells (shells, pearls, eggshells). It exists in mineral forms like calcite, aragonite, and vaterite, used widely in construction, paper, paints, foods (as a supplement/antacid), and plastics, providing essential calcium and acting as fillers.

Pop  (Plaster of Paris)

POP (Plaster of Paris) gypsum plaster is a fine powder made from heated gypsum, used in construction for smooth wall/ceiling finishes, false ceilings, and decorative elements.

Cement

White cement is a pure, white version of Portland cement, made from low-iron materials like limestone and clay, processed at higher temperatures to remove coloring agents, making it ideal for bright, decorative finishes, architectural concrete, tile grouts, and precast items where color and aesthetics are crucial, though it's more expensive than grey cement.